Digital Marketing Jobs in India - Blockchain App Factory

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What you will be doing

  • Plan, execute, analyse and optimize paid search, display, video, paid social and Mobile campaigns.
  • Conduct keyword and audience research and make recommendations to establish client budgets.
  • Continually optimize campaigns using all available tactics including ad copy, bidding, quality score, landing page testing, funnel analysis, web analytics and machine learning.
  • Analyze and report on KPIs including CTR, CPC, CR, CPL and CPA by client, campaign and channel.
  • Use data and analytics to derive insights, develop hypotheses and generate test plans aimed at meeting and exceeding KPIs.
  • Deploy and manage tracking pixels and tags with Google Tag Manager and ensure their proper function.
  • Prepare regular reports using data from multiple sources including ad platforms and web analytics tools.
  • Use strong written and verbal skills to communicate to internal teams and clients.
  • Stay informed on the rapidly changing digital marketing landscape and provide recommendations on the adoption of technology and machine learning to improve the efficiency and effectiveness of campaigns.
  • Gain understanding of client products/services, verticals, business models and competition through client provided research and independent study, and apply this knowledge to make recommendations for improving campaign performance.
  • Collaborate with staff working in traditional media channels to integrate and leverage marketing strategies.
  • Self-manage execution of activities against deadlines across multiple clients, projects and work streams.

What we expect from you

  • Exceptional English writing skills.
  • Understanding about Web Analytics, A/B tests, PPC SEM campaigns, content, email and affiliate marketing, SEO, user acquisition and remarketing.
  • A creative personality and passion for learning.
  • A passionate attitude towards data, KPIs, and insights.
  • Ability to generate ideas, multitask, and work independently.

how to apply

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